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PERSONAS &

USER JOURNEY MAP

The Personas are examples of possible users, and includes applicable demographics and a scenario, as well as pain points. These allow us to relate our work to actual people and see how it might be implemented in their lives. We created these personas based off of what we learned from our user research, which includes a therapist who runs their own practice, and a therapist who works at a larger therapist company. The personas helped us create our User Journey Map, as we mapped the journey of one of the persona characters.

Sarah-Persona.png
George-Persona.png

The User Journey Map is a visual representation of our user’s emotional journey during their work day. We created this to portray where paint points might be. In order to cover different cases, we had the journey map show three possible patient experiences a user might encounter, and how the user feels about it. These three patient possibilities included a well known patient, a new patient, and a “no-show” where the patient did not go to the session.

User Journey Map Edit (1).jpg
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